The history of eden tyres


Eden Tyres & Servicing is a family business which was established in Derby over 40 years ago. 

What began as a small, family run garage in Normanton, Derby is now one of the largest independent tyre retailers in the UK. We currently have 21 retail branches and a thriving wholesale tyres division which delivers tyres across the UK every day.


Eden Tyres & Servicing started out as a small garage on Upperdale road in Normanton. Owned & run by John Eden, he had a team of just five which included his wife Pat, twin son’s Matthew & James and 35 year old mechanic Pete McDermott who still manages the branch to this day.

Initially known as Eden Tyre & Exhaust Center it was over a decade before we opened our second branch in Ripley followed closely by a third in Somercotes near Alfreton.  In 2002 we branched out into Nottinghamshire & opened up a garage in Mapperley.

2005 was a pivotal year for the Eden family. John retired from running the business full time, handing over the reins to Matt & Jim. It was also in this year that we acquired a large, new depot on Alfreton road in Derby which, being purpose built and on a different scale to the other branches, was to be the flagship ETS branch and the first sign of how the business was to develop.


Since those days there have been many changes. The business has continued to grow, opening new branches every year. We currently have 21 retail branches across the Midlands and another two planned for 2022.

 Our wholesale tyre division which had begun with a single van delivering tyres to local garages is now one of the largest, independent wholesale tyre businesses in the UK, with a fleet of vans delivering 1000s of tyres across the UK every day.

Our team has also grown in the last 40 years and we now employ around 200 individuals in both the retail and wholesale departments.


Looking ahead, we aim to be market leaders by investing in new technology & training. Always willing to adapt & commit to change we’re anticipating the growing trend for electric vehicles and have a training programme in place to ensure all our technicians are trained within the next 2 years.

We’ll continue to have a strong focus on providing excellent customer service. We hope that our approach to automotive services will have an impact on how customers perceive the garage trade.

Eden Tyres & Servicing is currently the 18th largest tyre retailer in the UK.


We aim to be market leaders by investing in new technologies that will serve to enhance our customer experience. We are always willing to adapt and commit to change.


We endeavour to build trust with our customers and colleagues through transparent communication and honest advice at all times.


We work together sharing our knowledge and experience, motivating ourselves & others, offering support for all.